1911 Studebaker Electric

Studebaker Electric

The roots of the Studebaker Corporation can be traced back to the mid 19th century when the 5 Studebaker Brothers manufactured horse drawn carriages, buggies, wagons and saddlery.

Studebaker entered into the automobile manufacturing field in 1898 when they invested in the development of an electric vehicle. After a few frustrating years production of the Studebaker Electric began in earnest in 1902.

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The company had chosen battery-powered electric vehicles because they were clean, easily recharged, and worked well in urban centers without need of petrol stations. It must be remembered that in 1902 cars did not travel far or fast.

Studebaker Electrics were available in a variety of body styles, many of which resembled the bodies that it had long produced for its passenger carriages.

1903 Studebaker Electric Advert
1903 Studebaker Electric Advert
1905 Studebaker Electric Advert
1905 Studebaker Electric Advert

The company soon realised that Studebaker’s future did not lie in the limited electric car, but in the gasoline-powered version. Studebaker’s expertise lay in body building and product distribution but not engine building. This led to the creation of the Studebaker-Garford automobile Company in 1904. The joint agreement was that Studebaker would supply the chassis and body and Garford the rest. This arrangement worked well until 1910 when Garford attempted to divert chassis to its own brand of automobile, and Studebaker, looking for an affordable car to sell entered into an agreement with the E-M-F Company of Detroit. E-M-F would build the entire car, which would then be distributed through Studebaker wagon dealers.

Studebaker Electric Omnibus
Studebaker Electric Omnibus
Studebaker 22F Electric Car Advert
Studebaker 22F Electric Car Advert

By 1912, it became conventional wisdom that the future lay in gasoline-powered engines rather than heavy, sluggish electrics, and the limited production of electric cars stopped. An official announcement from the newly re-incorporated Studebaker Corporation stated:

The production of electric automobiles at South Bend has ended. . . It has been conducted for nine years without much success, and ultimately the superiority of the gasoline car (is) apparent.

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The Westrand Car Show is a Classic Car Show. TO QUALIFY FOR ENTRANCE TO A COMPETITIVE CLASS, VEHICLES MUST HAVE BEEN BUILT OR REGISTERED FOR THE FIRST TIME IN 1999 OR EARLIER. Only the first 180 QUALIFYING vehicles will receive a commemorative medallion. Any newer vehicle is welcome to be entered as a “non-competitive vehicle” and to be placed on show just because of “the spirit of motoring” and the desire to share the joy that your wheels bring you, with all of the rest of us. See the list of classes below and the entrance form. Remember its a fun day, so don’t take it too seriously.

Non-Competitive vehicles may enter at the gate on the day.

The Westrand Car Show is an alcohol-free event and any person found to have in their possession or to be consuming alcohol will not be admitted and/or will be asked to leave the premises of Dr. Havinga School. 


Die Westrand Car Show is ‘n klassieke motorskou. OM TE KWALIFISEER VIR TOEGANG TOT ‘N KOMPETERENDE KLAS, MOET VOERTUIE VIR DIE EERSTE KEER IN 1999 OF VROEËR GEBOU OF GEREGISTREER WORD. Slegs die eerste 180 KWALIFISERENDE voertuie sal ‘n gedenkmedalje ontvang. Enige nuwer voertuig is welkom om as ‘n “nie-mededingende voertuig” ingeskryf te word, en dit net te danke aan” die gees van motor” en die begeerte om die vreugde wat u wiele vir u bring, saam met ons almal te deel. Kyk na die lys van klasse hieronder en die ingangsvorm. Onthou, dis ‘n pret dag moenie dit te ernstig opneem.

Nie-mededingende voertuie mag op die dag by die hek inteken.

Die Westrand Car Show is ‘n alkoholvrye gebeurtenis, en enige persoon wat bevind is dat hy in besit is en/of alkohol inneem, sal nie toegelaat word nie en/of gevra sal word om die perseel van die Dr. Havinga skool te verlaat.

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Featured Image – 1911 Studebaker Electric Coupe – Michael Barera [CC BY-SA 4.0]
The links below are merely to give you a full screen view.
Studebaker Electric Omnibus – [Public Domain]
1903 Studebaker Electric Advert – Unknown [Public Domain]
1905 Studebaker Electric Advert – Unknown [Public Domain]
Studebaker F22 Coupe [Public Domain]

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