Westrand Car Show - 1958 Edsel Citation Convertible

Ford Edsel

NOTHING CAN GO WRONG CAN GO WRONG

According to Ford Historians the company felt that they were losing ground to General Motors and Chrysler. In 1955 the planning and design of a new car began and, as these things take time, the car was ready for it’s public launch towards the end of 1957.

When a manufacturer announces a new model late in the year the new is considered to be the following year’s car. So any Edsels sold in late 1957 are considered 1958 models. The Edsel was doomed to failure from the start. Even the name was a disaster. Edsel was the name of Henry Ford’s son and even he (Henry) did not want the car named after his son.

Jaffles Stalletjie Kerrie en Rys Stalletjie

Ford spent millions in setting up this new car that they honestly believed was going to set them apart from the rest

The car was a disaster. The public, after all the hype, hated it. The press parodied it. Some of the jokes about it’s design are not re-printable on a family website. Despite their best efforts Ford sold less than half of what they expected to in the first two years. An announcement late in 1959 signalled the end of the Edsel Division. The last few thousand cars were sold as 1960 Edsel Rangers and despite the bad publicity it looks a little like the beginnings of a Ford Thunderbird.

The Westrand Car Show is a Classic Car Show. TO QUALIFY FOR ENTRANCE TO A COMPETITIVE CLASS, VEHICLES MUST HAVE BEEN BUILT OR REGISTERED FOR THE FIRST TIME IN 1999 OR EARLIER. Only the first 180 QUALIFYING vehicles will receive a commemorative medallion. Any newer vehicle is welcome to be entered as a “non-competitive vehicle” and to be placed on show just because of “the spirit of motoring” and the desire to share the joy that your wheels bring you, with all of the rest of us. See the list of classes below and the entrance form. Remember its a fun day, so don’t take it too seriously.

Non-Competitive vehicles may enter at the gate on the day.

The Westrand Car Show is an alcohol-free event and any person found to have in their possession or to be consuming alcohol will not be admitted and/or will be asked to leave the premises of Dr. Havinga School. 

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Die Westrand Car Show is ‘n klassieke motorskou. OM TE KWALIFISEER VIR TOEGANG TOT ‘N KOMPETERENDE KLAS, MOET VOERTUIE VIR DIE EERSTE KEER IN 1999 OF VROEËR GEBOU OF GEREGISTREER WORD. Slegs die eerste 180 KWALIFISERENDE voertuie sal ‘n gedenkmedalje ontvang. Enige nuwer voertuig is welkom om as ‘n “nie-mededingende voertuig” ingeskryf te word, en dit net te danke aan” die gees van motor” en die begeerte om die vreugde wat u wiele vir u bring, saam met ons almal te deel. Kyk na die lys van klasse hieronder en die ingangsvorm. Onthou, dis ‘n pret dag moenie dit te ernstig opneem.

Nie-mededingende voertuie mag op die dag by die hek inteken.

Die Westrand Car Show is ‘n alkoholvrye gebeurtenis, en enige persoon wat bevind is dat hy in besit is en/of alkohol inneem, sal nie toegelaat word nie en/of gevra sal word om die perseel van die Dr. Havinga skool te verlaat.

Competition Classes Enter Your Vehicle

IMAGE ATTRIBUTION

1958 Edsel Citation Convertible – John Lloyd , Concrete, Washington, United States [CC BY 2.0]
1959 Ford Edsel Ranger – Greg Gjerdingen from Willmar, USA [CC BY 2.0]
1959 Ford Edsel Villager – Sinikka Halme [CC BY-SA 4.0]
1960 Ford Edsel Ranger – Fletcher6 [CC BY-SA 3.0]